Rogers is in hearings with the CRTC today, negotiating for renewals of 17 of its television broadcast licenses. Unsurprisingly, the media corporation is trying to make the case that some regulatory leniency would help put its TV stations on sound financial footing.
Something interesting is afoot at Rogers. In recent weeks, the media giant undertook large-scale layoffs across the country as part of a “cost management strategy,” chief executive Nadir Mohamed issued a warning to investors to temper growth expectations and the company sent shockwaves through the country’s media and advertising industries by joining forces with Shaw and the CBC in a bid to streamline ads sales on its websites. Then, the latest twist: Rogers Media announced it plans to close eight websites—including SweetSpot.ca and CanadianParents.com. What’s interesting about the recent news is that chief digital officer Jason Tafler says that the cuts are coming despite loyal followings and solid ad sales on the soon-to-be shuttered sites. He went on to suggest that the company’s new digital strategy is focused on developing “multiplatform integration and growth opportunities for our premium brands.” Business-speak, we suspect, for more sports, sports, sports. [Huffington Post Canada]
In a move that proves that looks trump the ability to string sentences together in front of a camera, Rogers Media and L’Oréal Canada have Coco Rocha slated to host the new digital series Canada’s Best Beauty Talent. The six-part reality show will pit homegrown beauty professionals against each other in a quest to see who can make people look the most presentable, in hopes of scoring a spread in some beautiful magazines. It stands to reason that if Rocha’s good enough for New York magazine, then she’s more than qualified for Canadian online content—she can even come up with somewhat catchy jingles on the spot, just in case things get boring. L’Oréal also announced that the Toronto-born model will star in its new international ad campaign for some red hair dye, in which Rocha channels Jessica Rabbit. L’Oréal promises the new shade will bring out “the supermodel vixen in every woman.” We don’t believe them, but we’re convinced people will still enjoy looking at Rocha (she’s everywhere, all the time, so there must be demand).
Less than two weeks after the Ontario Teachers Pension Plan announced it was taking its majority share of Maple Leaf Sports and Entertainment off the market, the fund has turned around and sold its long-time cash cow for $1.32 billion. (For those following along, OTTP bought it 17 years ago for $180 million.) The buyers should sound horrifyingly familiar to any Toronto sports fan: Rogers and Bell. Read the rest of this entry »
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It seems another American-by-way-of-the-U.K. show is coming to Canada: Rogers Media has announced that Canada’s Got Talent is joining the ranks of Canadian Idol and So You Think You Can Dance Canada next spring, with auditions taking place this fall in Winnipeg, Edmonton, Vancouver, Montreal and Toronto. We’re fans of the weird and wacky shenanigans that take place on both the British and American versions, but what we’re really wondering is, who is going to judge the competition? See our choices after the jump. Read the rest of this entry »
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