Nobody likes an NBA lockout—not the fans, not the players—with one apparent exception: ashleymadison.com (yes, that website). According to Noel Biderman, the CEO of Avid Life Media (Ashley Madison’s parent company), the website is working overtime to help Toronto Raptor Andrea Bargnani ply his trade in Italy. In addition to covering the cost of insuring Bargnani’s NBA contract (approximately $2 million), Ashley Madison will be launching a wide-ranging sponsorship deal that will see the first-division team Bargnani would play for called Ashley Madison Roma. This means team uniforms, deal calls for in-arena recognition and advertising time on game broadcasts featuring the website’s name. We’re wondering: how will Ashley Madison’s motto—“Life is short. Have an affair”—go over with the stars of VH1’s Basketball Wives? Read the entire story [Toronto Star] »
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Interesting, except for the fact that this was revealed to not be true…Yesterday. Good job, TL, keep up the dogged reporting.
October 20, 2011 at 12:46 pm | by Devoe J