Inside the "anti-douche" force field (Image: Fraser Abe)
There’s a new development on Adelaide Street—and this time, it’s not a condo tower. Tucked in a downstairs corner at the corner of John Street, right where Up and Down Lounge used to be, is FOMO, which stands for “fear of missing out.” This newest addition to clubland comes from Eve Fiorillo, the self-described “party artist” known for throwing hipster bacchanals like Circa’s Randomland under the name AD/D. She’s joined forces with Patrick Hodges, Luke Vitale and his brother Gregory Vitale to open this “fantasy luxury spaceship boutique champagne lounge.” Beyond the string of random descriptors, FOMO tries to set itself apart from such larger clubs as Mink and London Tap House by having a “zero douche policy.” That’s mighty big talk for a bar located right across from Hooters.
“Douchiness is a social epidemic,” Fiorillo says. But what is a “douche,” exactly? When asked how she’ll keep out unwanted visitors, she tells us that the doorman won’t be judging on the basis of how someone is dressed because “that in and of itself is douchey.” Basically, she wants to avoid the “stag parties of 10 dudes” and Vegas mentality of drunken buffoons. She’d like to think there’s an “invisible anti-douche force field” protecting the 50-person-capacity bar from the other denizens of clubland.
Though its anti-douche properties are yet untested, bubbly is the bevvy of choice at FOMO. The out-of-this-world cocktail list offers items all made with prosecco, such as the Liquid Stardust ($10), with passion fruit purée; the Lucid Hologram ($15), with orange juice, cranberry juice, triple sec, amaretto and cassis; and the Dream Dimension ($10), with sweet pear nectar. Says Fiorillo, “Champagne and disco go hand in hand, and we’re going for a sort of disco vibe. Disco’s back. It will be like electro was.”
FOMO, 270 Adelaide St. W., fomo.ca.
wow. irony much?
May 26, 2010 at 12:13 pm | by jYeah, sounds douchey.
May 26, 2010 at 12:27 pm | by Lizwhat a business plan! Saying no douche bags allowed then designing a bar that looks like a space ship that would only appeal to the likes of the douches from Jersey Shore. Good luck space cadets!
May 26, 2010 at 2:17 pm | by wineLooks like someone took a dump on the wall…
May 26, 2010 at 2:35 pm | by Ronly a douche would pay $15 for a drink – so he can congratulate himself for being a master of the universe and feel less of a douche.
May 26, 2010 at 3:35 pm | by BLSomeone should probably tell these douches that Prosecco isn’t Champagne.
May 26, 2010 at 4:55 pm | by mattagascar“fantasy luxury spaceship”
AHAHAHAHAHA
May 26, 2010 at 9:20 pm | by Matthewtypical cynical ppl on the dis. nothing better to do then knock back the Hateraide all day? it’s pretty cool that the people behind FOMO have created such an interesting and creative concept for their lounge. i haven’t been to too many intergalactic spaceship champagne lounges with zero douche policies before..
it’s refreshing they are so ahead of the curve- i’ve been and the place is super cool and stunning, totally an original work of art that really does look like a fantasy space ship. The crowd is rad (super cool and chic but not pretentious at all, hardly Jersy Shore, as if you are so lame that you would even make that assumption), and they really do have a zero douche policy – meaning a-holes like you guys with your nasty, bitter comments and bad vibes about something you haven’t even experienced would never be let in. your attitudes represent the absolute epitome of douchiness. don’t go!! spare yourselves the embarrasment of being rejected for being superdouches and everyone else the grossness of your wack tudes.
May 26, 2010 at 9:36 pm | by AnnaA no douche policy at a nightclub (they’re calling this a bar, but it sure looks like a club to me) is sort of like instituting a no hipster policy at a vinyl store. Or a no foodie policy at a new restaurant. Seems kind of like they’re attempting to turn away their main source of clientele.
May 26, 2010 at 11:25 pm | by Michaelanna,
May 27, 2010 at 8:30 am | by jyou just used the word “wack” and you misspelled it. douche.
what a bunch of d-bags
May 27, 2010 at 10:31 am | by The_FlashSo Anna…it’s super cool and rad? Any other douchtastic 80′s lingo you’d like to use?
May 27, 2010 at 11:56 am | by mattagascar9-0-5 RULZ! ! !
May 27, 2010 at 12:30 pm | by TonyI came accross this http://vimeo.com/11623962 from FOMO. I can’t wait to check it out! Looks sick.
May 27, 2010 at 1:37 pm | by DFAnna…are you from the 905? sounds like it…DOUCHE!
May 27, 2010 at 3:58 pm | by The_Flash