National Post society and gossip columnist Shinan Govani set Twitter a-titter yesterday after dropping one of his signature random tips:
Supersaturated tip-off: cult Parisian macaron shop, Ladurée, opening in Toronto next year. Empire already extends to NYC, Dubai, Japan, etc.
— shinan govani (@shinangovani) November 6, 2012
Ladurée, which was founded in 1862, is widely credited with having invented the macaron, that colourful, bite-sized pastry that’s rivalled only by the cupcake as Toronto’s trendiest baked good. Although the company’s spokespeople were unavailable for comment about a Toronto expansion, Céline Kaplan, who tweets on behalf of the brand, did pull a classic neither-confirm-nor-deny response to Govani’s original tweet:
@shinangovani Rumor not confirmed by Ladurée.
— Céline Kaplan PR (@celinekaplan) November 6, 2012
So there’s that.