Loversland, a new bridal boutique on Ossington, takes a refreshingly laid-back approach to the whole wedding concept. (For instance, it’s totally free of pink satin, three-way mirrors and hydrangeas.) In fact, shoppers may not realize they’ve wandered into a wedding shop until they reach “The Haven,” a cozy tented lair set up at the back of the room. That’s where brides-to-be can make appointments to try on dresses from contemporary designers like Rafael Cennamo and Mira Mandic, whose dreamy, romantic gowns look nothing like the stacks of tiered tulle available at more mainstream bridal boutiques. For laid-back brides—and bridesmaids who’d prefer not to wear matching lavender taffeta—the store also sells trendy, ready-to-wear looks from non-bridal brands like For Love and Lemons. (Or, for those who would like to outfit their entire bridal party in the exact same shade of lilac, there are customizable dresses from Twobirds Bridesmaids, the Canadian arm of which is run by Loversland’s three owners.) The boutique also carries various other wedding necessities, like stylish lingerie from Toronto label Fortnight and a selection of delicate flower crowns—an absolute must for any bohemian bride. And price-wise, it’s pretty affordable (especially in the weirdly overpriced world of weddings): gowns range from $1,000 to $7,000, ready-to-wear dresses start at $140 and you can pick up cool gifts for as little as $10.
Loversland, 215 Ossington Av., 416-551-3321, shoploversland.com