Some Canadians rejoiced when it was reported that Juicy Couture would be closing all of its North American stores, shutting the door on a bygone era when head-to-toe velour was something of a status symbol. The last Ontario storefront, an outlet in Vaughan, was scheduled to close on June 30, taking with it all remaining memories of the brand’s signature pantsuit and tacky lettering.
The celebrity-endorsed BeachMint empire/network has recently announced that it will start shipping to Canada as of December 26. BeachMint identifies itself as a “social commerce” company, which is a highfalutin’ way of saying that their services allow members to piece together outfits, share them with friends and then buy items that reflect their mood board all at the same online source. It’s a company that has caught the attention of Mary-Kate and Ashley Olsen, who have partnered with BeachMint on StyleMint, a website that sells exclusive T-shirt collaborations. Hart of Dixie’s Rachel Bilson has collaborated on a line of exclusive footwear at ShoeMint, made with Steve Madden and celebrity stylist Nicole Chavez, and Kate Bosworth has put her endorsement/partner hat on for JewelMint, which features designs made by Bosworth in collaboration with celebrity stylist Cher Coulter. It looks like anyone who is interested in buying what celebrities tell them to buy will be very pleased come December 26. We can’t wait for ArtisinalSausageMint.