Seven years ago, at its flagship store in Toronto’s financial district, Hudson’s Bay debuted its Santa-themed Christmas windows along Queen Street. The intention was to display them for a few years, then ship the sets east for use in the downtown Montreal store, but the response from Torontonians has been so strong that Santa is here to stay. The company does get the odd email from someone asking, “Is this the same as last year?” Regardless, HBC creative national director Ana Fernandes says, “I would be more worried about what would happen if we didn’t bring Santa back.”
This year, the display lit up on November 1, and it will stay up until the first week of 2015. And even though this is the eighth year Santa’s story has been told in window-display form, assembling the giant diorama is still a major undertaking. We asked Fernandes to tell us about the quirks of building the five windows. Click through the image gallery to find out how it’s done.