Preity Zinta

The Informer


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Get ready: the IIFA Awards, also known as the “Bollywood Oscars,” descend on Toronto this week

Bipasha Basu will be one of the Bollywood stars in town for the IIFA Awards. (Image: Ishara S. Kodikara/AFP/Getty)

The stars and starlets of Bollywood will face a screaming, thronging, packed house at the Rogers Centre this week for the 2011 International Indian Film Academy Awards. Tickets for the ceremony sold out six months in advance, with the first 5,000 bought within an astonishing three minutes at a rate of just over 10 tickets per second. (Those planning on buying scalpers’ tickets, be wary of fakes.) Toronto is expected to receive upwards of 40,000 visitors for the awards, which will be the first to take place on North American soil.

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