The idea of dining out on the cheap is nice, but what is Summerlicious like from the restaurant’s perspective? Sure, bargain meals help bring in business, but there are not-so-great tradeoffs, like stress, boredom and uncertain financial rewards (it costs over $1,150 just to participate). So, is it worth it? We got in touch with some chefs and restaurateurs to find out.
“The Fifth has enjoyed a long relationship with Summerlicious. It has been very beneficial to us, because it exposes the restaurant to a new group of dinner guests. With the backing of the city and the media exposure, we get a chance to reach out to guests who may under normal circumstances not join us.”
—Brad Livergant, chef at The Fifth
“At Nota Bene, we never felt that we had to create such a program. But then we had a conversation about Summerlicious and thought that maybe we were missing out on opportunities. It’s more about promotion for us, and in that regard I think it has worked very well. We’ve introduced a lot of people to the restaurant. The profit margins aren’t as great as they could be, but we consider it an opportunity for people to discover Nota Bene.”