Jan Gandhi and Omar Jabri share a love of big-city life: the people, the architecture, the fashion, the logarithmic bustle of human energy that comes from high-density, high-rise living. They first met as articling students with different Bay Street law firms, introduced by mutual friends. Together they moved to New York, where Gandhi worked as in-house counsel for MTV and Jabri as an intellectual property lawyer, and they lived in an apartment in Chelsea. Gandhi became addicted to flash-sale websites, filling her wardrobe with deeply discounted designer fashions. Flash sales are enormously popular in New York. She saw an underserved market in Toronto, so she hatched a plan to return and launch her own site.
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