Monocle, the magazine-turned-retail operation founded in 2007 by writer and editor Tyler Brûlé, opened a shop at 776 College Street yesterday, adding Toronto to a small but distinguished list of cities that includes London, New York, Tokyo and Hong Kong. Monocle’s stocklist is decidedly eclectic: it carries clothing brands like Orlebar Brown, Sunspel and its own collaborations with Porter and Comme des Garçons alongside boutique furniture, ceramic wine cups and digital radios–sort of a kitsch chic, Drake General Store-ish approach to retail. Monocle hasn’t abandoned its roots in media, though: the retail side will occupy only a scant 238 square feet while a broadcast studio and office dedicated to its magazine and design agency, Winkreative, will fill the rest of the 1,240-square-foot space.
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Blame Air Canada, the CBC and Stephen Harper: the rest of the world just isn’t that in to us. The latest Monocle magazine has a ranking of countries by “soft power”—the ability of a country to get what it wants in the world by using its own sense of legitimacy and attractiveness. Canada, ever the wallflower, makes it modestly right in to the middle: of the top 25, Canada is 12th behind such international powerhouses as Finland and Denmark. The ranking is built by looking at a number of indicators of how well a country performs internationally, including things like Olympic performance and media exports, like film and music. So what’s keeping Canada back? According to Monocle, the CBC. Read the rest of this entry »
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