Monocle Magazine

The Goods



The Find: Monocle’s five-piece menswear line for the sophisticated gentleman-traveller

The Find: Monocle's new menswear line for the sophisticated traveller

Monocle, the creators of the Guide to Better Living, have launched a simple, sophisticated menswear line aimed at the jet-setting gentleman. The capsule collection, called Monocle Voyage, distils the male wardrobe down to five key pieces: a casual, partially lined blazer, sharp enough for dinner with clients but designed for optimal airplane comfort ($525), a decidedly un-sloppy monogrammed crew-neck sweatshirt in Japanese cotton ($155), and an Italian-made Oxford button-down ($190). The collection is capped off with a white cotton T-shirt ($100) and a pair of lightweight cotton-twill trousers ($255). While the prices certainly aren’t cheap for basics, these clothes have an added benefit: temperature control. Monocle founder and editor Tyler Brulé says that the collection was specially designed to keep men comfortable in multiple climates: “We came up with a series of pieces that will work in Montreal in January as well as Auckland in the high summer.”

Available at The Monocle Shop, 776 College St., or at

The Goods



Monocle opens a shop and a bureau in Little Italy

(Images: Monocle)

Monocle, the magazine-turned-retail operation founded in 2007 by writer and editor Tyler Brûlé, opened a shop at 776 College Street yesterday, adding Toronto to a small but distinguished list of cities that includes London, New York, Tokyo and Hong Kong. Monocle’s stocklist is decidedly eclectic: it carries clothing brands like Orlebar Brown, Sunspel and its own collaborations with Porter and Comme des Garçons alongside boutique furniture, ceramic wine cups and digital radios–sort of a kitsch chic, Drake General Store-ish approach to retail. Monocle hasn’t abandoned its roots in media, though: the retail side will occupy only a scant 238 square feet while a broadcast studio and office dedicated to its magazine and design agency, Winkreative, will fill the rest of the 1,240-square-foot space.

The Informer

Random Stuff


International soft power survey: Monocle ranks Canada a lousy 12th

Blame Air Canada, the CBC and Stephen Harper: the rest of the world just isn’t that in to us. The latest Monocle magazine has a ranking of countries by “soft power”—the ability of a country to get what it wants in the world by using its own sense of legitimacy and attractiveness. Canada, ever the wallflower, makes it modestly right in to the middle: of the top 25, Canada is 12th behind such international powerhouses as Finland and Denmark. The ranking is built by looking at a number of indicators of how well a country performs internationally, including things like Olympic performance and media exports, like film and music. So what’s keeping Canada back?  According to Monocle, the CBC.

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