The Post reports that Maple Leaf Square, the space outside the Air Canada Centre where sports fans gather to watch games on a giant screen, will soon be renamed “Ford Square.” The new monicker isn’t a reference to the mayor (he wouldn’t be the first living chief magistrate to get a square named after himself, though he would be the first to earn that distinction on the heels of a rehab stint). The name is actually an homage to the Ford Motor Company, which is set to announce a major sponsorship deal with Maple Leaf Sports and Entertainment.
The square’s renaming is obviously unfortunate, not only because of the inevitable confusion with the automaker’s crack-smoking soundalike, but also because the square currently has a name that means something to the people who spend time there, and soon it will have a name that means nothing to anyone but the people who brokered the sponsorship deal. But is this the worst instance of corporate renaming in Toronto’s recent history? Not even close. Here, a brief rundown of other things companies have managed to get named after themselves, to greater or lesser degrees of outcry.