The celebrity-endorsed BeachMint empire/network has recently announced that it will start shipping to Canada as of December 26. BeachMint identifies itself as a “social commerce” company, which is a highfalutin’ way of saying that their services allow members to piece together outfits, share them with friends and then buy items that reflect their mood board all at the same online source. It’s a company that has caught the attention of Mary-Kate and Ashley Olsen, who have partnered with BeachMint on StyleMint, a website that sells exclusive T-shirt collaborations. Hart of Dixie’s Rachel Bilson has collaborated on a line of exclusive footwear at ShoeMint, made with Steve Madden and celebrity stylist Nicole Chavez, and Kate Bosworth has put her endorsement/partner hat on for JewelMint, which features designs made by Bosworth in collaboration with celebrity stylist Cher Coulter. It looks like anyone who is interested in buying what celebrities tell them to buy will be very pleased come December 26. We can’t wait for ArtisinalSausageMint.
Kate Bosworth and a friend are eating a late lunch at the Drake Café right now. Her film Easy A premiered on Saturday; we wonder if she watched her beau Alexander Skarsgard on True Blood’s season finale on Sunday or kept the party going with the TIFF crowd instead.
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