Juma

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Juma makes its presence known at NYFW with shocking technicolour tunics for the adventurous traveller

Sure we were disappointed when rising Toronto brand Juma opted to show at New York Fashion Week instead of Toronto, but Jamil and Alia Juma’s saturated colours for Fall/Winter 2012 go some way towards consoling us. A futuristic tunic in turquoise and fuchsia? Yes please! A fluttering dress featuring a Rorschach-like ink blot? Don’t mind if we do! Throw it all together with heavy “get out of my way” boots, and you’re giving us goosebumps. Check out Juma’s 14 looks for both men and women in our gallery after the jump.

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The subject-to-change Toronto Fashion Week schedule has been subject to change

Amanda Lew Kee, Jay Manuel and Chloé Comme Parris (Images: Jenna Marie Wakani)

Fashion trends change almost every minute, and so do fashion week schedules—as we promised, there have been plenty of changes that should be noted. Nothing scandalous to report, unfortunately (no one has pulled out yet, but give it time), but the gang is still here, just in a newly mashed-up order: sister team Chloé Comme Parris, Joe Fresh, Arthur Mendonça, Denis Gagnon, Pink Tartan, Vawk, Joeffer Caoc, everyone’s favourite Attitude by Jay Manuel and much, much more. The complete schedule (which could change again, but we’re hoping it won’t) after the jump.

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Reason to hate New York: its fashion week is taking Juma (but we still support Alia and Jamil)

Juma at LG Fashion Week (Image: Jenna Marie Wakani)

Toronto fashion can sometimes feel like the shallow end of a pool—there are plenty of bodies, but only a few good swimmers. Juma, created by brother and sister Jamil and Alia Juma, is a rising Toronto brand that has even been picked up as a shop-in-shop at New York’s Eva Boutique. Their success is also thanks in part to landing an exclusive contract with Harvey Nichols, being featured in WWD and having shows that audiences actually come out to (read: there aren’t six rows of empty seats). But since Jamil and Alia are quite often in a state of transition, weaving between Toronto, New York and various cities in China, the duo have planned to mix things up a bit and show at New York Fashion Week (instead of their typical Toronto Fashion Week stomping grounds), according to website Stylecaster. They’ve also decided to forgo a lucrative sponsorship deal, because websites like Kickstarter can generate funding online to help creative types. The show’s estimated cost is $26,000, and although Juma is bailing out on the circus that is LG Fashion Week, we think helping a design team get around having to make Baskin Robbins–sponsored dresses is an act of kindness to get behind.

Check out Juma’s Kickstarter page to contribute to its fashion week goals. We’d recommend ignoring the bad video, because no one but us (we’ve done it already) needs to listen to a grating dance soundtrack and scripted sales pitch full of buzzwords like “crowd-funding.”

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Designers Alia and Jamil Juma land exclusive with Harvey Nichols

Juma took on Toronto at LGFW, now Hong Kong (Image: Jenna Marie Wakani)

Brother-and-sister design duo Alia and Jamil Juma (of eponymous label Juma) have teamed up with fashion stalwart Harvey Nichols to create a line of scarves exclusive to the department store’s Hong Kong locations. The oversize scarves, printed with wildlife motifs like butterflies, parrots and buffalo, will be available beginning this August.

With a New York City shop inside Eva boutique and write-ups in industry rag Women’s Wear Daily, Juma is one of Toronto’s biggest success stories. We couldn’t fathom wearing a scarf in Hong Kong’s notoriously sticky summers, but these prints would make a perfect fall accessory. Now we’ve just got to befriend some world travellers.

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Juma closes the first evening at LG Fashion Week

A bit of a Jostens vibe (Image: Jenna Marie Wakani)

Brother-and-sister design duo Alia and Jamil Juma closed the first evening of fashion week last night in the Heritage Court’s new studio space. Many of the boldfaced names from the evening’s earlier shows had gone home—the show was delayed until almost 10:30 p.m.—but they missed a strong collection inspired by the pair’s experiences abroad. See the full collection below.

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PHOTO GALLERY: see Juma’s fall/winter 2011 collection

Man Repeller boots: check! (Image: Jenna Marie Wakani)

Juma closed the first night of Fashion Week with a cool, youthful selection of prints and draped options, fit for New York (and possibly even Toronto). We’re not convinced that local fashion plates will wear the sibling duo’s offerings, but they certainly fits a more global context. Check out our complete runway coverage below.

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Fashion Week’s calendar gets a makeover: designer and time slot changes announced

Denis Gagnon (Image: Jenna Marie Wakani)

Before you go and get your hair blown out, there have been some big additions and time slot changes to Toronto’s LG Fashion Week calendar this season. New York/Toronto–based Juma will be showing on opening night, and America’s next top silver fox, Jay Manuel, will be presenting Attitude by Sears. See the full calendar with all final changes after the jump.

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Top of the shops: The best places to splurge in Yorkville

Recession be damned. Yorkville continues to thrive on the city’s most chi-chi fashions and wallet-busting home decor. Here are 11 of our favourite destinations.

corbo

119 Corbò is a haven for lovers of Euro fashion (Photo by Carolyn C)

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Sales roundup: Free make-overs, 50 per cent off jewellery at Mark Lash, bridal gowns for under $1,000

FASHION AND BEAUTY

Free make-overs from L’Oréal
As part of the sprawling arts and culture fest Luminato, L’Oréal is setting up a tent in Yonge-Dundas Square and giving free make-overs all weekend. June 5 to 7. lorealparis.ca.

Juma Trunkshow
Expect men’s and women’s items from the Toronto label’s spring-summer 2009 collection at this after-work event. Designers Alia and Jamil Juma will both be on hand to chat. June 4. UPC Boutique, 128 ½ Cumberland St., 416-929-9209, juma.ca.

Liv by Au Lit birthday bash

Save 20 to 50 per cent off all items at the lifestyle store in celebration of its one-year anniversary this weekend. Also on offer: cupcakes, swag bags, a jewellery trunk show featuring the work of Toronto designer Biko and free lattes from the new coffee bar. June 6 and 7. 418 Eglinton Ave. W., 416-481-2300, livbyaulit.com.

Mark Lash Fine Jewelry
It’s that time of year: the annual 50 per cent off sale at the bling emporium’s Richmond Hill store. Arrive early. June 5 to 13. 9033 Leslie St., Richmond Hill, 905-881-5229, marklash.com.

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