All stories relating to Jamil Juma

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Juma makes its presence known at NYFW with shocking technicolour tunics for the adventurous traveller

Sure we were disappointed when rising Toronto brand Juma opted to show at New York Fashion Week instead of Toronto, but Jamil and Alia Juma’s saturated colours for Fall/Winter 2012 go some way towards consoling us. A futuristic tunic in turquoise and fuchsia? Yes please! A fluttering dress featuring a Rorschach-like ink blot? Don’t mind if we do! Throw it all together with heavy “get out of my way” boots, and you’re giving us goosebumps. Check out Juma’s 14 looks for both men and women in our gallery after the jump.

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Designers versus bloggers: this edition’s showdown pits Danielle Meder against Juma

Left: Danielle Meder, Right: Jamil and Alia of Juma (Images: Caitlin Cronenberg and Juma)

Yesterday’s introduction of our series Designers versus Bloggers led to an interesting criticism of what makes a “Toronto Social.” As far as we know, it is a back-breaking endeavour, not at all led by self-congratulation, to present oneself as a Toronto socialite. That said, the fame-positive bloggers merely make up one segment of the on-line divides. As blogger Danielle Meder puts it, they are the “queen bees” in what we see as fashion’s very own Mean Girls, which makes today’s pairing a collective Ms. Norbury.

TODAY’S MATCHUP: London-based (formerly Toronto) fashion illustrator and blogger Danielle Meder squares off with Jamil Juma of design house Juma.

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