Ivy glows like a 1930s starlet. She’s 27, with high, round cheekbones, rosebud lips and luminescent skin. She has worked at three erotic massage parlours, or so-called rub ’n’ tugs, in the GTA, where female attendants offer men “sensual release,” code for a session ending in a hand job. She agreed to tell me her story on the condition that I not reveal her true identity. For her customers, Ivy puts on a breathy Marilyn Monroe voice and wears retro baby doll nighties and stilettos. She mimics her high-pitched greeting for me: “How are you? I can’t wait to get started.” Her act appeals to her clients—typically white professionals who came of age when women like Ivy appeared in every car and scotch ad. Walk-ins can choose from the half-dozen women on shift, though many men pre-book Ivy based on her photo on the spa’s website.