We’re not certain that the “all press is good press” maxim currently applies to The Beer Store. Ontario’s
favourite only major beer merchant has been getting a good whipping in the media lately, thanks largely to the Ontario Convenience Stores Association, which has been rallying hard to get alcohol sales wrested from the cold, corporate grips of the multinational cartel. Today, though, there’s a feel-good story that the Beer Store really wants you to know about.
According to a recent press release, the conglomerate has figured out a way to help small craft brewers, like Toronto newbie Left Field, circumvent a somewhat arbitrary-seeming rule under the Ontario Liquor License Act that prohibits contract brewers (i.e. start-ups that don’t operate their own breweries) from selling beer at festivals and other events. The Beer Store is instituting a new sales process that will let the little guys sell their suds in a way that meets provincial standards. As for why The Beer Store decided to step in, president Ted Moroz had this to say: “We are huge supporters of all Ontario-based brewers including those in the rapidly growing craft beer business.” So, the takeaway is: The Beer Store is a lover and helper of Ontario craft brewers. Of course it is.