The sensible shoes and twin–sets are gone, replaced by stilettos and crystal-encrusted gowns. There’s valet parking and personal shoppers, and they’re serving champagne up on three. It’s all part of the Bay’s scheme to win the loyalty of society shopaholics—and steal the fashion crown from Holts
(Image: George Pimentel)
One evening last March, Toronto’s stylish set put on their best frocks and headed to a retail baptism. Sarah Jessica Parker, celebrity high priestess of fashion, was in town to launch the Halston Heritage label at The Bay. The party, which reportedly cost over $200,000, was meant to establish Canada’s oldest department store as a major player in high-end womenswear. If retailers can be born again, this was The Bay’s moment to lean back and dip its head into the holy water.
Fashion media and socialites were ushered into the Queen Street flagship store and up the escalator to sip champagne on the third floor. That’s where The Room is located. The upscale designer dress salon was renovated a year ago for approximately $4.4 million in a high modernist style by the designers Yabu Pushelberg. The result is a treasure trove of conversation piece baubles, heels, flirty cocktail dresses and gowns by some of the most prestigious designers in the business. It’s the beating heart of the new Bay. Read the rest of this entry »
