First, there was Seinfeld, everyone’s favourite show about nothing, mining the neurotic self-involvement of four scheming Manhattanites for primetime laughs. Then, there was @SeinfeldToday, a Twitter parody imagining what Seinfeld would be like if it were still on the air, loaded with easy jokes. Stuff like:
Fake pictures on Craigslist make Elaine's apartment hunt insane. Kramer claims to be the inspiration for all three Hangover films.
— Modern Seinfeld (@SeinfeldToday) May 15, 2013
This joke is “funny” because Craigslist didn’t exist for most of Seinfeld’s original run, but does now. Also the Kramer joke nods to the “Peterman Reality Tour” plotline, while also referencing the Hangover series of films, which you have heard of. So then, thanks to the Twitterverse’s tendency to treat parody as some cannibalizing game of one-upmanship (see: the numerous Black Stewie or garbage Shrek accounts), there emerged @Seinfeld2000, an actually funny twitter account that simultaneously parodied Seinfeld and the @ModernSeinfeld account. Less “George uses an iPhone 5” and more stuff like:
Jary gaze wistfuly at his own reflectien in the miror JARY: Whats the deal … with me? He search his sad eyes for an answer but find none
— Seinfeld Current Day (@Seinfeld2000) November 19, 2013
The jokes struck a chord with the perpetually over-it, post-hipster set (or, you know, just people who like jokes). @Seinfeld2000 eventually began to enjoy a certain measure of subcultural infamy, boosted by the release of an e-book (published online by Gawker) and semi-surreal, stream-of-consciousness writing for VICE. He operated anonymously, without any attempts to leverage the Twitter account into opportunities for his “real” self. Until now.
This weekend, The New York Times revealed that @Seinfeld2000 is real. And better: he’s Torontonian.