Shoppers Drug Mart showed this week that, like Samsung Canada and Morton’s Steakhouse, it knows how to have some fun with its customers. When a Shoppers mailer addressed to a stranger arrived at Andrew Gardner’s Toronto house, he sent a tongue-in-cheek email to give the company a heads up.
I can draw one of two conclusions from this: 1) that Matthew is a previous resident of this address, and has not updated his address information with your system for over 3 years (the approximate time that I’ve lived here), in which case, please contact him about his up-to-date address information, and send no further mail to this address.
Or 2), and I may be going out on a limb here, Matthew is a future resident of this address, and seemingly against the laws of causation, your computer system has this information, and prematurely mailed an advertisement to him before he’s actually lived here.
In lieu of a boilerplate, “we apologize for any inconvience” reply, Shoppers wrote a return missive from the future with perfect deadpan tone (it even earned a stamp of approval from Toronto sci-fi author Cory Doctorow). Read the rest of this entry »
Read the rest of this entry »