Since opening The Black Hoof in 2008, Jen Agg has established herself as one of the most influential—and divisive—restaurant owners in the city. She’s contributed plenty to Toronto’s food obsession (the city’s love for charcuterie, the cocktail movement, and even just making Dundas West a thing), but she’s also known for her opinionated swagger, which sometimes overshadows her culinary prescience (she often takes her beefs to Twitter, and in one memorable episode, used the social platform to complain about some of her “douchier” patrons). Earlier this month, news broke that she’s starting her biggest project yet: Agrikol, a Haitian restaurant she’s opening in Montreal with her husband, artist Roland Jean, plus Win Butler and Régine Chassagne from Arcade Fire. She’s also writing a memoir called I Hear She’s A Real Bitch that’s set to be published by Random House next year. We caught up with her to talk about her new restaurant, her book and why she thinks she’s got so many enemies.
So your upcoming new restaurant is getting attention everywhere. It’s even been mentioned in Rolling Stone and Pitchfork. It seems like that’s not really your style, to hype something up like that.
Well, it was a conscious choice. I knew the cat would get out of the bag, so I wanted to control the dissemination. I wanted to make sure that the story that got out was the story I wanted to tell. A lot of the time when you’re dealing with people who are extraordinarily famous—which, certainly, the Arcade Fire are—people will put words in your mouth.
Does that sort of intense media coverage make it feel like too many expectations are building up for you?
No, I don’t feel like that any more. I just feel like it’s going to be fun, and I’m really excited to do it—I’ve already proven that I can do this.