Introducing: Massimo Dutti, a European take on work casual from the same company as Zara
Introducing: Massimo Dutti, a European take on work casual from the same company as Zara
By Frances McInnis | October 10, 2012
By Frances McInnis | 10/10/2012
J.Crew isn’t the only high-profile international brand to recently open in the Eaton Centre—Massimo Dutti, a Spanish chain from the same parent company as Zara, has launched its first North American store on the third level of the mall (it already has locations in more than 50 countries around the world). The clothing for both sexes is slightly more expensive than it is at Zara, and features more tailored shapes and higher-quality materials than the fast-fashion brand (though the font on the price tags is strangely familiar).
The nearly 5,000-square-foot space is split in two, with womenswear on the left and menswear, including suiting, on the right. There are also two footwear nooks on each side, containing 10 or so pairs of smartly designed shoes each. With quilted coats, an emphasis on hunter green and navy and plenty of brown leather, the overall vibe is a hybrid of classic workwear and the kind of thing you’d wear at a luxe country estate—a life-size horse mannequin drives the point home.
169809 Men’s suede blucher, $198 (Image: Erin Simkin) Introducing: Massimo Dutti Introducing: Massimo Dutti https://torontolife.com/wp-content/uploads/2012/10/oct12MassimoDutti111-96x96.jpg https://torontolife.com/wp-content/uploads/2012/10/oct12MassimoDutti111.jpg https://torontolife.com/wp-content/uploads/2012/10/oct12MassimoDutti111.jpg 624 416 [] https://torontolife.com/style/introducing-massimo-dutti-3/slide/oct12massimodutti11-2/ oct12massimodutti11-2 0 0
(Image: Erin Simkin)
169805 Men’s hunter green fall jacket, $198 (Image: Erin Simkin) Introducing: Massimo Dutti Introducing: Massimo Dutti https://torontolife.com/wp-content/uploads/2012/10/oct12MassimoDutti071-96x96.jpg https://torontolife.com/wp-content/uploads/2012/10/oct12MassimoDutti071.jpg https://torontolife.com/wp-content/uploads/2012/10/oct12MassimoDutti071.jpg 416 624 [] https://torontolife.com/style/introducing-massimo-dutti-3/slide/oct12massimodutti07-2/ oct12massimodutti07-2 0 0
(Image: Erin Simkin)
169810 Men’s slim-fit trousers, $79.50 (Image: Erin Simkin) Introducing: Massimo Dutti Introducing: Massimo Dutti https://torontolife.com/wp-content/uploads/2012/10/oct12MassimoDutti121-96x96.jpg https://torontolife.com/wp-content/uploads/2012/10/oct12MassimoDutti121.jpg https://torontolife.com/wp-content/uploads/2012/10/oct12MassimoDutti121.jpg 416 624 [] https://torontolife.com/style/introducing-massimo-dutti-3/slide/oct12massimodutti12-2/ oct12massimodutti12-2 0 0
(Image: Erin Simkin)
169807 Men’s checked shirt, $79.50 (Image: Erin Simkin) Introducing: Massimo Dutti Introducing: Massimo Dutti https://torontolife.com/wp-content/uploads/2012/10/oct12MassimoDutti091-96x96.jpg https://torontolife.com/wp-content/uploads/2012/10/oct12MassimoDutti091.jpg https://torontolife.com/wp-content/uploads/2012/10/oct12MassimoDutti091.jpg 624 416 [] https://torontolife.com/style/introducing-massimo-dutti-3/slide/oct12massimodutti09-2/ oct12massimodutti09-2 0 0
(Image: Erin Simkin)
169808 Men’s piqué blazer, $245 (Image: Erin Simkin) Introducing: Massimo Dutti Introducing: Massimo Dutti https://torontolife.com/wp-content/uploads/2012/10/oct12MassimoDutti101-96x96.jpg https://torontolife.com/wp-content/uploads/2012/10/oct12MassimoDutti101.jpg https://torontolife.com/wp-content/uploads/2012/10/oct12MassimoDutti101.jpg 416 624 [] https://torontolife.com/style/introducing-massimo-dutti-3/slide/oct12massimodutti10-2/ oct12massimodutti10-2 0 0
(Image: Erin Simkin)
169806 Men’s leather bag, $375 (Image: Erin Simkin) Introducing: Massimo Dutti Introducing: Massimo Dutti https://torontolife.com/wp-content/uploads/2012/10/oct12MassimoDutti081-96x96.jpg https://torontolife.com/wp-content/uploads/2012/10/oct12MassimoDutti081.jpg https://torontolife.com/wp-content/uploads/2012/10/oct12MassimoDutti081.jpg 624 416 [] https://torontolife.com/style/introducing-massimo-dutti-3/slide/oct12massimodutti08-2/ oct12massimodutti08-2 0 0
(Image: Erin Simkin)
169804 Women’s brown leather ankle boots, $245 (Image: Erin Simkin) Introducing: Massimo Dutti Introducing: Massimo Dutti https://torontolife.com/wp-content/uploads/2012/10/oct12MassimoDutti061-96x96.jpg https://torontolife.com/wp-content/uploads/2012/10/oct12MassimoDutti061.jpg https://torontolife.com/wp-content/uploads/2012/10/oct12MassimoDutti061.jpg 624 416 [] https://torontolife.com/style/introducing-massimo-dutti-3/slide/oct12massimodutti06-2/ oct12massimodutti06-2 0 0
(Image: Erin Simkin)
169799 Women's nubbly coat, $245 (Image: Erin Simkin) Introducing: Massimo Dutti Introducing: Massimo Dutti https://torontolife.com/wp-content/uploads/2012/10/oct12MassimoDutti011-96x96.jpg https://torontolife.com/wp-content/uploads/2012/10/oct12MassimoDutti011.jpg https://torontolife.com/wp-content/uploads/2012/10/oct12MassimoDutti011.jpg 416 624 [] https://torontolife.com/style/introducing-massimo-dutti-3/slide/oct12massimodutti01-2/ oct12massimodutti01-2 0 0
(Image: Erin Simkin)
169800 Women's crossover jacquard skirt, $118 (Image: Erin Simkin) Introducing: Massimo Dutti Introducing: Massimo Dutti https://torontolife.com/wp-content/uploads/2012/10/oct12MassimoDutti021-96x96.jpg https://torontolife.com/wp-content/uploads/2012/10/oct12MassimoDutti021.jpg https://torontolife.com/wp-content/uploads/2012/10/oct12MassimoDutti021.jpg 416 624 [] https://torontolife.com/style/introducing-massimo-dutti-3/slide/oct12massimodutti02-2/ oct12massimodutti02-2 0 0
(Image: Erin Simkin)
169803 Women’s silk shirt, $98.50 (Image: Erin Simkin) Introducing: Massimo Dutti Introducing: Massimo Dutti https://torontolife.com/wp-content/uploads/2012/10/oct12MassimoDutti051-96x96.jpg https://torontolife.com/wp-content/uploads/2012/10/oct12MassimoDutti051.jpg https://torontolife.com/wp-content/uploads/2012/10/oct12MassimoDutti051.jpg 416 624 [] https://torontolife.com/style/introducing-massimo-dutti-3/slide/oct12massimodutti05-2/ oct12massimodutti05-2 0 0
(Image: Erin Simkin)
169802 Women’s navy blue double-breasted blazer, $245 (Image: Erin Simkin) Introducing: Massimo Dutti Introducing: Massimo Dutti https://torontolife.com/wp-content/uploads/2012/10/oct12MassimoDutti041-96x96.jpg https://torontolife.com/wp-content/uploads/2012/10/oct12MassimoDutti041.jpg https://torontolife.com/wp-content/uploads/2012/10/oct12MassimoDutti041.jpg 416 624 [] https://torontolife.com/style/introducing-massimo-dutti-3/slide/oct12massimodutti04-2/ oct12massimodutti04-2 0 0
(Image: Erin Simkin)
169801 Women’s slightly flared wool dress with leather detailing, $148 (Image: Erin Simkin) Introducing: Massimo Dutti Introducing: Massimo Dutti https://torontolife.com/wp-content/uploads/2012/10/oct12MassimoDutti031-96x96.jpg https://torontolife.com/wp-content/uploads/2012/10/oct12MassimoDutti031.jpg https://torontolife.com/wp-content/uploads/2012/10/oct12MassimoDutti031.jpg 416 624 [] https://torontolife.com/style/introducing-massimo-dutti-3/slide/oct12massimodutti03-2/ oct12massimodutti03-2 0 0
(Image: Erin Simkin)
169815 Suit jackets start at $328 and suit pants at $118 (Image: JJ Thompson/Tara Noelle) Introducing: Massimo Dutti Introducing: Massimo Dutti https://torontolife.com/wp-content/uploads/2012/10/oct12MassimoDutti171-96x96.jpg https://torontolife.com/wp-content/uploads/2012/10/oct12MassimoDutti171.jpg https://torontolife.com/wp-content/uploads/2012/10/oct12MassimoDutti171.jpg 624 416 [] https://torontolife.com/style/introducing-massimo-dutti-3/slide/oct12massimodutti17-2/ oct12massimodutti17-2 0 0
(Image: JJ Thompson/Tara Noelle)
169817 The suiting area on the men’s side (Image: JJ Thompson/Tara Noelle) Introducing: Massimo Dutti Introducing: Massimo Dutti https://torontolife.com/wp-content/uploads/2012/10/oct12MassimoDutti191-96x96.jpg https://torontolife.com/wp-content/uploads/2012/10/oct12MassimoDutti191.jpg https://torontolife.com/wp-content/uploads/2012/10/oct12MassimoDutti191.jpg 416 624 [] https://torontolife.com/style/introducing-massimo-dutti-3/slide/oct12massimodutti19-2/ oct12massimodutti19-2 0 0
(Image: JJ Thompson/Tara Noelle)
169818 Men’s accessories (Image: JJ Thompson/Tara Noelle) Introducing: Massimo Dutti Introducing: Massimo Dutti https://torontolife.com/wp-content/uploads/2012/10/oct12MassimoDutti201-96x96.jpg https://torontolife.com/wp-content/uploads/2012/10/oct12MassimoDutti201.jpg https://torontolife.com/wp-content/uploads/2012/10/oct12MassimoDutti201.jpg 624 416 [] https://torontolife.com/style/introducing-massimo-dutti-3/slide/oct12massimodutti20-2/ oct12massimodutti20-2 0 0
(Image: JJ Thompson/Tara Noelle)
169848 The men’s side of the store (Image: JJ Thompson/Tara Noelle) Introducing: Massimo Dutti Introducing: Massimo Dutti https://torontolife.com/wp-content/uploads/2012/10/oct12MassimoDutti_intro1-96x96.jpg https://torontolife.com/wp-content/uploads/2012/10/oct12MassimoDutti_intro1.jpg https://torontolife.com/wp-content/uploads/2012/10/oct12MassimoDutti_intro1.jpg 656 380 [] https://torontolife.com/style/introducing-massimo-dutti-3/slide/oct12massimodutti_intro-2/ oct12massimodutti_intro-2 0 0
(Image: JJ Thompson/Tara Noelle)
169813 Sunglasses start at $98.50 (Image: JJ Thompson/Tara Noelle) Introducing: Massimo Dutti Introducing: Massimo Dutti https://torontolife.com/wp-content/uploads/2012/10/oct12MassimoDutti151-96x96.jpg https://torontolife.com/wp-content/uploads/2012/10/oct12MassimoDutti151.jpg https://torontolife.com/wp-content/uploads/2012/10/oct12MassimoDutti151.jpg 416 624 [] https://torontolife.com/style/introducing-massimo-dutti-3/slide/oct12massimodutti15-2/ oct12massimodutti15-2 0 0
(Image: JJ Thompson/Tara Noelle)
169819 The store carries accessories for both sexes, including purses, wallets, sunglasses, jewellery, belts, weekend bags and shoes (Image: JJ Thompson/Tara Noelle) Introducing: Massimo Dutti Introducing: Massimo Dutti https://torontolife.com/wp-content/uploads/2012/10/oct12MassimoDutti211-96x96.jpg https://torontolife.com/wp-content/uploads/2012/10/oct12MassimoDutti211.jpg https://torontolife.com/wp-content/uploads/2012/10/oct12MassimoDutti211.jpg 624 416 [] https://torontolife.com/style/introducing-massimo-dutti-3/slide/oct12massimodutti21-2/ oct12massimodutti21-2 0 0
(Image: JJ Thompson/Tara Noelle)
169816 The women’s section (Image: JJ Thompson/Tara Noelle) Introducing: Massimo Dutti Introducing: Massimo Dutti https://torontolife.com/wp-content/uploads/2012/10/oct12MassimoDutti181-96x96.jpg https://torontolife.com/wp-content/uploads/2012/10/oct12MassimoDutti181.jpg https://torontolife.com/wp-content/uploads/2012/10/oct12MassimoDutti181.jpg 624 416 [] https://torontolife.com/style/introducing-massimo-dutti-3/slide/oct12massimodutti18-2/ oct12massimodutti18-2 0 0
(Image: JJ Thompson/Tara Noelle)
169811 The life-size equine mannequin (and a few human ones) at the front of the store (Image: Erin Simkin) Introducing: Massimo Dutti Introducing: Massimo Dutti https://torontolife.com/wp-content/uploads/2012/10/oct12MassimoDutti131-96x96.jpg https://torontolife.com/wp-content/uploads/2012/10/oct12MassimoDutti131.jpg https://torontolife.com/wp-content/uploads/2012/10/oct12MassimoDutti131.jpg 624 416 [] https://torontolife.com/style/introducing-massimo-dutti-3/slide/oct12massimodutti13-2/ oct12massimodutti13-2 0 0
(Image: Erin Simkin)
169812 The company began its North American expansion with the Toronto location, along with stores in Washington D.C. and New York (Image: Erin Simkin) Introducing: Massimo Dutti Introducing: Massimo Dutti https://torontolife.com/wp-content/uploads/2012/10/oct12MassimoDutti141-96x96.jpg https://torontolife.com/wp-content/uploads/2012/10/oct12MassimoDutti141.jpg https://torontolife.com/wp-content/uploads/2012/10/oct12MassimoDutti141.jpg 416 624 [] https://torontolife.com/style/introducing-massimo-dutti-3/slide/oct12massimodutti14-2/ oct12massimodutti14-2 0 0
(Image: Erin Simkin)
169820 The nearly 5,000-square-foot store is on level three of the Eaton Centre (Image: JJ Thompson/Tara Noelle) Introducing: Massimo Dutti Introducing: Massimo Dutti https://torontolife.com/wp-content/uploads/2012/10/oct12MassimoDutti221-96x96.jpg https://torontolife.com/wp-content/uploads/2012/10/oct12MassimoDutti221.jpg https://torontolife.com/wp-content/uploads/2012/10/oct12MassimoDutti221.jpg 624 416 [] https://torontolife.com/style/introducing-massimo-dutti-3/slide/oct12massimodutti22-2/ oct12massimodutti22-2 0 0
(Image: JJ Thompson/Tara Noelle)
Great store for most people, but I was a little disappointed at the size ranges for women. The smallest I could find is a size 4, which while smaller than a Zara 4, isn’t all that small. I’d love my piece of Massimo Dutti, but outside of lettered sizing pieces that might work if a little loose, there are a number of women who’d be left out.
My take on this: http://www.delectablychic.com/2012/08/massimo-dutti-opens-first-north-american-store-at-the-toronto-eaton-centre/
I looked forward to visiti the store in the Eaton Centre. However, once I actually went into the store, I was extremely disappointed. The service was non existent. I was there for approximately 10 minutes. Of the 4 associates NO ONE said hello, NO ONE made eye contact. It had the opposite experience at J Crew and Ann Taylor. Clearly Massiom Dutti did not read the ‘good customer service’ manual. I will not be shopping there in the future.