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Joe Fresh will be sold in 700 J.C. Penney locations across the U.S.

A shot from the Joe Fresh fall/winter 2012 runway show (Image: Jenna Marie Wakani)

As American heavyweights Target and Nordstrom prep for the Canadian market, Joe Fresh is continuing its efforts to conquer the U.S., with plans for in-store shops in almost 700 J.C. Penney locations across the country. The Loblaw-owned brand already has several stand-alone locations in the New York area, including a flagship on Fifth Avenue that won kudos from Michael Bloomberg. Its newest foray into America will focus solely on Joe Mimran’s budget-friendly women’s line, and its rollout is set to start in April 2013. We hope Americans are fond of the colour orange. [Globe and Mail]