Toronto Life - The Goods

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The Hudson’s Bay Company announces its own buzzy Canadian collaboration

HBC speaks to the style leanings of a modern Grizzly Adams (Image: Hudson’s Bay Company)

Plenty of new collaborations have been announced lately, but here’s one we are really excited about. Coming this fall to The Bay’s Queen West flagship is a Klaxon Howl pop-up shop that will showcase designer Matt Robinson’s reimaginings of the iconic point blanket. After all, what goes better with a chambray shirt and workman denim than a nostalgia-fabric duffle-rucksack or a belted peacoat? See the pieces in the gallery below.

The Bay has really played its cards right, adding Klaxon Howl to a roster of menswear labels that speak to the young, contemporary gentleman: Band of Outsiders, Seconds by Robert Geller, Opening Ceremony, J Lindeberg and more. The Bay says this is merely the beginning of a long line of very exciting collaborations, but the who and when are being kept very hush-hush. Judging from recent acquisitions and high-profile stopovers, we’re confident the next big collaboration will not include Jay Manuel.