Toronto Life - The Goods

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48 spring/summer runway looks Joe Fresh actually produced (and they’re available in stores now)

A frequent point of contention at Toronto Fashion Week is that a lot of what we see from Joe Fresh (Joe Freezy, to us) is never actually produced. Or if it is produced, a cheaper material is substituted for leather, and it just doesn’t look the same. But Joe Fresh has stepped it up this season. A lot of what’s in stores looks exactly like it did on the runway—and, like always, it’s pretty darn cheap (most pieces are under $100, including shoes). The runway collection dropped yesterday at Freezy’s Queen and Portland, Forest Hill, Maple Leaf Gardens and Queen’s Quay locations, and according to a Joe Fresh rep, Queen and Portland and Forest Hill will have the largest selection. Joe Fresh’s awesome printed pants are in-store, but sadly the colour-blocked button-up is not. And fortunately for womankind, these leather pants have not been produced (though for some reason, this monstrosity made the cut).

Check out all the available runway looks and how much they cost »