H&M’s new garment recycling program starts tomorrow in all Canadian stores. Shoppers who bring in a bag of old clothes (from any label, not just H&M) get a voucher worth $5 off their next purchase of $30 or more. The mega-retailer then sends the bags to partner I:Collect who, depending on the state of each garment, ensures it’s re-worn, made into a new product, or converted into recycled fibers. The new promotion is certainly canny: it gets shoppers into stores and earns H&M eco brownie points at a time when fast-fashion retailers are taking flak for being environmental baddies.
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