Tonight is Toronto’s first Fashion’s Night Out, and we’re expecting plenty of open-door parties, sales and designer appearances (with tonight being the opening night of TIFF as well, the city should be hopping). The yearly night-time shopping event started in New York in 2009 as an attempt to boost the economy, but it has now become an annual excuse to stay up late and shop, hit up free cocktail parties and mingle with industry insiders. This year’s events are all over the city, with concentrations in Yorkville and on Queen West. Here’s the full list (unless otherwise noted, festivities are free, open to the public and run from 6 p.m. to 11 p.m.).
• The Shopping Soirée at the Shops at Hazelton Lanes, 87 Avenue Rd., Oval Square, Lower Level
The Toronto Fashion Incubator, TNT and Fashion Cares are hosting this men’s and women’s shopping event, with 10 per cent of proceeds going to the Elton John AIDS Foundation and the AIDS Committee of Toronto. Flare Magazine editors will be helping out with styling. Spend $200 or more to get a Fashion Cares 25th-anniversary retrospective book; and $500 or more for the chance to win two VIP Gala tickets to the Fashion Cares gala on September 9 (featuring Elton John).
• Stylicity Lounge at the Shops at Hazelton Lanes, 87 Avenue Rd., Oval Square, Lower Level
A MasterCard-sponsored lounge with cocktails and hors d’oeuvres, and complimentary styling and makeup applications from Maybelline and Redken. There will be a chance to win a MasterCard gift card and special offers onsite for the Peacock Parade’s onsite sale.
• Aime by Monica Mei, 198A Davenport Rd., Upper Level
Toronto-based designer Monica Mei is launching her label. There will be music and nibblies on the back patio. Those who buy will receive a gift with purchase, and a portion of the proceeds will benefit Fashion Cares.
• Aveda Canada, 155 Cumberland St. (as well as Civello Queen, Eaton Centre and Yorkdale Centre locations)
Offering complimentary fringe trims, music and refreshments to anyone walking in. Those who connect with the brand on social media can also win prizes and receive a free scalp consultation and revitalizing treatment. The Cumberland store will also have looks from New York fashion week and the chance to try the new fall makeup collection.
• Cole Haan, 101 Bloor St. W.
Treats and a contest have been promised.
• H&M, 13–15 Bloor St. W. (also at Eaton Centre location)
Special offers, discounts, drinks and music.
• Holt Renfrew, 50 Bloor St. W.
Will be holding a street party from 7 p.m. to 10 p.m., which will include special-edition Holts Diet Coke, magenta popcorn, exclusive promotions and giveaways and a 3D fashion film at 8 p.m. tracing the company’s 175-year history.
• Intermix, 130 Bloor St. W.
Will have Ilia Beauty on hand to treat guests to a natural pop of colour while a DJ spins. Champagne and sweets will be served.
Queen West-area events
• Aveda Canada, Civello Queen, 269 Queen St. W. (and the Eaton Centre location)
Aveda will offer complimentary fringe trims, music and refreshments to anyone walking in to either the Cumberland or Queen Street locations. Those who connect with the brand on social media can also win prizes and receive a free scalp consultation and revitalizing treatment. The Eaton Centre Aveda store will offer tea and cupcakes, as well as complimentary Aveda rituals (whatever that might mean).
• The Bazaar by Rac Boutique, The Burroughes Building, 6th floor, 639 Queen St. W. (at Bathurst St.)
The launch of The Bazaar by Rac, a three-day pop-up marketplace with free cocktails and snacks, music by DJs Famous Players, and a giveaway of two plane tickets from Porter Airlines. The merchandise comes from over 20 Toronto retailers and designers, including Gotstyle, Lab Consignment, Drake General Store, Psalms:911, Vocado, Elle Hardware, Woodlawn, Rescue Vintage, Robber, Philistine Vintage, Canon Blanc, Magic Pony, Chloe Comme Parris, Life of Manek, Foe & Dear, Love of Mine, Fischer Street, Muskox, OnlyOne Gallery, 69 Vintage, Travis Taddeo and The Cashmere Shop.
• eLuxe, 355 Adelaide St. W., ground level
Featured designers include Smythe and Rebekah Price; sweets and drinks will be on offer, along with DJ sets by Rory Them Finest, Watt Milson and FASHION magazine’s Randi Bergman. There will also be six giveaways.
• Fuzz Wax Bar, 701 Queen St. W.
Shoppers will receive complimentary champagne and, with purchase, a free eyebrow wax (which may be redeemed that night or at a later date). Fuzz is also partnering with jewellery company Stella and Dot to host a trunk show and raffle.
• Gaspard, 913 Queen St. W.
In honour of the new Antipast Collection from Japan, Gaspard will have champagne, fun activities and whimsical hosiery and accessories on offer.
• Preloved, 881 Queen St. W.
• Rue Pigalle, 927 Queen St. W.
Receive a complimentary card holder with every bag purchased, or a complimentary travel bag with every purchase of $1,000 or more, including a Peter Kent bag. Refreshments will be served.
Elsewhere in the city
• Comrags, 812 Dundas St. W.
Odessa Paloma Parker, editorial director of Plaid Magazine and stylist with Judy Inc., will be offering styling tips from 8:30 p.m.
• Eaton Centre, 220 Yonge St.
Will hold a public fashion show at 7:30 p.m. in Centre Court, and will be giving away official FNO collection items via Twitter. Participating retailers include Guess, H&M, Bench, Aveda, Roots and Juicy Couture.
• Gunhouse, 812 Dundas St. W.
• Yorkdale Shopping Centre, 3401 Dufferin St.
Events include a series of seminars hosted by CityLine‘s Tracy Moore, starting at 6 p.m. in Centre Court; also at 6 p.m., hair and makeup artist Diana Carreiro presents fall’s latest beauty trends; at 7 p.m., CityLine‘s style expert, Lynn Spence, shares the top 20 fall and winter trends; at 8 p.m., there will be a celebrity panel answering questions. Shops participating include 7 For All Mankind, Banana Republic, Bench, Gap, Guess, H&M, Holt Renfrew, J. Crew, Johnston & Murphy, Juicy Couture, Old Navy, Roots, Salon Donato and Spa, Sephora, Tiffany & Co., Tommy Hilfiger, Tory Burch, True Religion Jeans and Yorkdale’s Food Collection.
• The Peacock Parade, online at www.thepeacockparade.com
Visit the The Peacock Parade to buy official Fashion’s Night Out tees and totes, on sale now. The Fashion’s Night Out sale began today at 11 a.m., featuring jewellery from Kara Ross and cashmere from White & Warren, and free shipping.