Store Guide: Ani and Wren, a new Rosedale boutique for fashionable moms and moms-to-be
Name: Ani and Wren
Sells: Contemporary womenswear, maternity clothes, shoes, accessories, beauty products, baby clothes
Contact info: 1172 Yonge St., 416-944-1260, aniandwren.com
Hours: Tu, W, F, Sa 10–6, Th 10–7, Su 12–5. Closed Monday.
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It’s hard to tell at first that Ani and Wren is a maternity boutique—which is a very good thing. Sisters-in-law Lani and Lauren Levy’ s new Rosedale shop targets Toronto’s hordes of stylish moms, who wouldn’t be caught dead in a pastel tent-dress. Embellished sweaters, blazers, totes and leather boots from lines like Rebecca Minkoff, Vince and DVF hang alongside maternity brands, making the place feel more like a trendy boutique that just so happens to have a kick-ass maternity section.
The stock, which ranges from cozy weekend outfits to tailored office wear and day-to-night dresses, includes several brands exclusive to Toronto. Maya Brenner’ s delicate initial necklaces ($275) and Laveer’s sharp blazers ($495 and up) are among our favourites. Little goodies—cards, baby clothes, candles and bath products—are scattered throughout the store and would make great baby shower gifts (or pick-me-ups for weary shoppers).
238448 Sisters-in-law Lauren and Lani Levy decided to open a boutique for fashion-conscious moms and moms-to-be after Lauren had a tough time finding clothes she liked during her own pregnancy (Image: Jenna Marie Wakani) Store Guide: Ani and Wren Store Guide: Ani and Wren https://torontolife.com/wp-content/uploads/2013/10/ani-and-wren-toronto-store-guide-12-e1380636978653-96x96.jpg https://torontolife.com/wp-content/uploads/2013/10/ani-and-wren-toronto-store-guide-12.jpg https://torontolife.com/wp-content/uploads/2013/10/ani-and-wren-toronto-store-guide-12.jpg 667 1000 [] https://torontolife.com/style/toronto-store-guide-ani-and-wren/slide/ani-and-wren-toronto-store-guide-12/ ani-and-wren-toronto-store-guide-12 0 0
(Image: Jenna Marie Wakani)
238438 The storefront is on Yonge Street where Rosedale meets Summerhill (Image: Jenna Marie Wakani) Store Guide: Ani and Wren Store Guide: Ani and Wren https://torontolife.com/wp-content/uploads/2013/10/ani-and-wren-toronto-store-guide-02-96x96.jpg https://torontolife.com/wp-content/uploads/2013/10/ani-and-wren-toronto-store-guide-02.jpg https://torontolife.com/wp-content/uploads/2013/10/ani-and-wren-toronto-store-guide-02.jpg 667 1000 [] https://torontolife.com/style/toronto-store-guide-ani-and-wren/slide/ani-and-wren-toronto-store-guide-02/ ani-and-wren-toronto-store-guide-02 0 0
(Image: Jenna Marie Wakani)
238442 Alongside several maternity brands, the store also has a solid selection of contemporary labels, plus shoes, accessories and a few items for babies (Image: Jenna Marie Wakani) Store Guide: Ani and Wren Store Guide: Ani and Wren https://torontolife.com/wp-content/uploads/2013/10/ani-and-wren-toronto-store-guide-06-96x96.jpg https://torontolife.com/wp-content/uploads/2013/10/ani-and-wren-toronto-store-guide-06.jpg https://torontolife.com/wp-content/uploads/2013/10/ani-and-wren-toronto-store-guide-06.jpg 1000 667 [] https://torontolife.com/style/toronto-store-guide-ani-and-wren/slide/ani-and-wren-toronto-store-guide-06/ ani-and-wren-toronto-store-guide-06 0 0
(Image: Jenna Marie Wakani)
238440 The merchandise includes bags by<strong> Rebecca Minkoff, </strong>jeans by <strong>JBrand </strong>and <strong>Paige, </strong>skincare by <strong>Bloom and Blossom, </strong>jackets by <strong>Laveer </strong>and shoes by <strong>DVF</strong> (Image: Jenna Marie Wakani) Store Guide: Ani and Wren Store Guide: Ani and Wren https://torontolife.com/wp-content/uploads/2013/10/ani-and-wren-toronto-store-guide-04-96x96.jpg https://torontolife.com/wp-content/uploads/2013/10/ani-and-wren-toronto-store-guide-04.jpg https://torontolife.com/wp-content/uploads/2013/10/ani-and-wren-toronto-store-guide-04.jpg 1000 667 [] https://torontolife.com/style/toronto-store-guide-ani-and-wren/slide/ani-and-wren-toronto-store-guide-04/ ani-and-wren-toronto-store-guide-04 0 0
(Image: Jenna Marie Wakani)
238437 <strong>Laveer</strong> jacket ($495), and brocade blazer ($725) (Image: Jenna Marie Wakani) Store Guide: Ani and Wren Store Guide: Ani and Wren https://torontolife.com/wp-content/uploads/2013/10/ani-and-wren-toronto-store-guide-01-96x96.jpg https://torontolife.com/wp-content/uploads/2013/10/ani-and-wren-toronto-store-guide-01.jpg https://torontolife.com/wp-content/uploads/2013/10/ani-and-wren-toronto-store-guide-01.jpg 1000 667 [] https://torontolife.com/style/toronto-store-guide-ani-and-wren/slide/ani-and-wren-toronto-store-guide-01/ ani-and-wren-toronto-store-guide-01 0 0
(Image: Jenna Marie Wakani)
238447 <strong>DVF</strong> boots ($475) (Image: Jenna Marie Wakani) Store Guide: Ani and Wren Store Guide: Ani and Wren https://torontolife.com/wp-content/uploads/2013/10/ani-and-wren-toronto-store-guide-11-96x96.jpg https://torontolife.com/wp-content/uploads/2013/10/ani-and-wren-toronto-store-guide-11.jpg https://torontolife.com/wp-content/uploads/2013/10/ani-and-wren-toronto-store-guide-11.jpg 1000 667 [] https://torontolife.com/style/toronto-store-guide-ani-and-wren/slide/ani-and-wren-toronto-store-guide-11/ ani-and-wren-toronto-store-guide-11 0 0
(Image: Jenna Marie Wakani)
238445 <strong>Shashi </strong>bracelets (from $25) (Image: Jenna Marie Wakani) Store Guide: Ani and Wren Store Guide: Ani and Wren https://torontolife.com/wp-content/uploads/2013/10/ani-and-wren-toronto-store-guide-09-96x96.jpg https://torontolife.com/wp-content/uploads/2013/10/ani-and-wren-toronto-store-guide-09.jpg https://torontolife.com/wp-content/uploads/2013/10/ani-and-wren-toronto-store-guide-09.jpg 667 1000 [] https://torontolife.com/style/toronto-store-guide-ani-and-wren/slide/ani-and-wren-toronto-store-guide-09/ ani-and-wren-toronto-store-guide-09 0 0
(Image: Jenna Marie Wakani)
238443 Velour felt crusher with chain braid ($195) (Image: Jenna Marie Wakani) Store Guide: Ani and Wren Store Guide: Ani and Wren https://torontolife.com/wp-content/uploads/2013/10/ani-and-wren-toronto-store-guide-07-96x96.jpg https://torontolife.com/wp-content/uploads/2013/10/ani-and-wren-toronto-store-guide-07.jpg https://torontolife.com/wp-content/uploads/2013/10/ani-and-wren-toronto-store-guide-07.jpg 1000 667 [] https://torontolife.com/style/toronto-store-guide-ani-and-wren/slide/ani-and-wren-toronto-store-guide-07/ ani-and-wren-toronto-store-guide-07 0 0
(Image: Jenna Marie Wakani)
238439 Lauren and Lani have stocked a ton of black, charcoal and neutral colours for fall (Image: Jenna Marie Wakani) Store Guide: Ani and Wren Store Guide: Ani and Wren https://torontolife.com/wp-content/uploads/2013/10/ani-and-wren-toronto-store-guide-03-96x96.jpg https://torontolife.com/wp-content/uploads/2013/10/ani-and-wren-toronto-store-guide-03.jpg https://torontolife.com/wp-content/uploads/2013/10/ani-and-wren-toronto-store-guide-03.jpg 667 1000 [] https://torontolife.com/style/toronto-store-guide-ani-and-wren/slide/ani-and-wren-toronto-store-guide-03/ ani-and-wren-toronto-store-guide-03 0 0
(Image: Jenna Marie Wakani)
238444 A selection of diaper bags, maternity bras and baby clothing, including baby<strong> Uggs</strong> ($98) (Image: Jenna Marie Wakani) Store Guide: Ani and Wren Store Guide: Ani and Wren https://torontolife.com/wp-content/uploads/2013/10/ani-and-wren-toronto-store-guide-08-96x96.jpg https://torontolife.com/wp-content/uploads/2013/10/ani-and-wren-toronto-store-guide-08.jpg https://torontolife.com/wp-content/uploads/2013/10/ani-and-wren-toronto-store-guide-08.jpg 667 1000 [] https://torontolife.com/style/toronto-store-guide-ani-and-wren/slide/ani-and-wren-toronto-store-guide-08/ ani-and-wren-toronto-store-guide-08 0 0
(Image: Jenna Marie Wakani)
238446 <strong>Rebecca Minkoff </strong>tote ($340) (Image: Jenna Marie Wakani) Store Guide: Ani and Wren Store Guide: Ani and Wren https://torontolife.com/wp-content/uploads/2013/10/ani-and-wren-toronto-store-guide-10-96x96.jpg https://torontolife.com/wp-content/uploads/2013/10/ani-and-wren-toronto-store-guide-10.jpg https://torontolife.com/wp-content/uploads/2013/10/ani-and-wren-toronto-store-guide-10.jpg 1000 667 [] https://torontolife.com/style/toronto-store-guide-ani-and-wren/slide/ani-and-wren-toronto-store-guide-10/ ani-and-wren-toronto-store-guide-10 0 0
(Image: Jenna Marie Wakani)
238441 The layout of the boutique—including the change rooms—is stroller-friendly (Image: Jenna Marie Wakani) Store Guide: Ani and Wren Store Guide: Ani and Wren https://torontolife.com/wp-content/uploads/2013/10/ani-and-wren-toronto-store-guide-05-96x96.jpg https://torontolife.com/wp-content/uploads/2013/10/ani-and-wren-toronto-store-guide-05.jpg https://torontolife.com/wp-content/uploads/2013/10/ani-and-wren-toronto-store-guide-05.jpg 1000 667 [] https://torontolife.com/style/toronto-store-guide-ani-and-wren/slide/ani-and-wren-toronto-store-guide-05/ ani-and-wren-toronto-store-guide-05 0 0
(Image: Jenna Marie Wakani)
They have beautiful clothes – but the notion that pregnant women should be able to fit into non-maternity clothes is problematic. A lot of pregnant women cannot actually wear the clothes they stock….because they’re not actually designed for pregnancy! Silly, unhealthy, and irresponsible.