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Canada’s most valuable brands include a lot of banks and two telecom rivals

Consulting firm Brand Finance Canada released its list of Canada’s top 50 brands earlier this week, and we’d bet the country’s banking executives are feeling pretty pleased with the results. TD Bank’growing influence in U.S. markets helped it to nab the top spot with an estimated brand value of $10.4 billion, and Canada’s other big banks were close behind. That said, this list skews more corporate and less consumer than a similar ranking from Interbrand, suggesting this stuff isn’t an exact science. Interbrand’s top 10 included Shoppers Drug Mart, Tim Hortons and Lululemon, companies that Brand Finance placed at 20, 25, and 26, respectively.

Here are  Brand Finance Canada’s top 10 Canadian brands:

1. Toronto-Dominion Bank
Brand value: $10.4 billion
Rank in previous list: 2

2. Royal Bank of Canada
Brand value: $10.3 billion
Rank in previous list: 1

3. Scotiabank
Brand value: $7 billion
Rank in previous list: 3

4. Bank of Montreal
Brand value: $6.5 billion
Rank in previous list: 4

5. Bell
Brand value: $5.5 billion
Rank in previous list: 5

6. CIBC
Brand value: $4.8 billion
Rank in previous list: 7

7. Rogers Communications
Brand value: $4.6 billion
Rank in previous list: 9

8. Enbridge
Brand value: $4.2 billion
Rank in previous list: 6

9. Bombardier
Brand value: $4 billion
Rank in previous list: 8

10. Weston
Brand value: $3.9 billion
Rank in previous list: 13

  • Brovig

    No Tim Horton, Blackberry or Roots?!!

  • Joe McBlow

    Really? Weston? I can’t wait to go out this morning and get my Weston bread. I’ll take my Bombardier snowmobile to catch a Bombardier train to go to my Weston owned grocery store. Weston may own a lot of brands but other than bread I can’t think of anything “Weston” makes.

  • http://www.facebook.com/steve.bako.961 Steve Bako

    Rogers? Yikes. Rogers has always been Canada’s worst brand, customer service, and most expensive for consumers.

 

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