TIFF’s online ticket system is much, much better this year (thank goodness)

Screenshot of TIFF’s new, improved ticketing system; screenings by date shown

Remember TIFF’s online ticket system from years past? It was a long, white web page with a circa-2002 vibe and little drop-down menus to choose the desired number of tickets—and it was probably the worst thing about the festival. This year, they’ve implemented a new, much more convenient ticketing system that allows filmgoers to quickly see all available screenings by date or film title, and it has movie synopses built right in (a must for when all the big, buzzy movies are sold out). And apparently it’s working: the Toronto Star reports that about 12,000 transactions were processed on Sunday, an uptick of 18 per cent over last year. Gold star!

UPDATE: Judging by the comments and responses on Twitter, we may have been a tad hasty in our estimation of the new system’s efficacy. So we thought we’d put the question to our readers:

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