
Inside the VIP theatre at SilverCity Coquitlam (Image: Cineplex Entertainment)
Cineplex Odeon is expanding its adult entertainment offerings. No, not that kind. The chain is launching three new 19+ “VIP” concepts in Toronto: one at Silvercity Yonge and Eglinton, with three screens, another at the Queensway Cineplex (of Justin Bieber–spotting fame) and an all-new, five-screen VIP-only theatre at the Shops at Don Mills. Cineplex’s VIP theatres offer bigger, plusher seats, a full menu service with appetizers and entrées (or just popcorn, if that’s your thing), and, of course, booze (oh yes: and higher ticket prices). The concept has quietly resided at the Varsity Cinema at Bay and Bloor for some time, allowing patrons to buy a drink instead of sneaking one in (something we’d never advocate, of course). With last month’s licensing of the Bloor Hot Docs Cinema, and this new announcement, it’s a good time to be a cinephile who enjoys a glass of white wine with his Wes Anderson (or a bottle of Bud with his Michael Bay). Expect the Queensway expansion to open late next year, and the Yonge and Eg and Don Mills VIPs in late 2014.









The anticipation we’ve felt for Ang Lee’s upcoming film adaptation of Yann Martel’s Life of Pi has just increased tenfold. The film’s visual effects are apparently so ambitious and extraordinary that scenes from the film will be previewed uncut throughout the summer in lieu of a traditional trailer. Film distributors have decided to release the three uncut 3D scenes before other 3D summer blockbusters: Prometheus (this Friday); Abraham Lincoln: Vampire Hunter (June 22); and Ice Age: Continental Drift (July 13). This is certainly a vote of confidence for Life of Pi, as this practice debuted with VFX game-changer Avatar. We await with bated breath. Life of Pi is scheduled to be released November 21. 

