Premixed with a heavy dose of pigment, F&B’s 132 carefully curated shades have great depth of colour and, in the case of the signature clay-based emulsions, a distinctive matte finish and zero volatile organic compound fumes. Prices are a bit steeper than the competition ($69.50 per gallon, sample pot $7.25) but these paints also cover more ground (up to 570 square feet per gallon, versus an average of 400). Custom-made wallpapers come in stripes, striae and other crisp patterns. Made to order on recycled paper with water-based paint, they run $170 to $280 per 11-yard roll, with a three-roll minimum.