After almost four decades selling rugs and carpets, John Kozo-ronis has coined a pithy slogan to capture his clients’ mindset: “They make the drive to save thousands.” We’re not just talking about deal-seekers from Vaughan or Scarborough—Kozoronis’ west-end store boasts repeat customers from as far afield as New York state and California. And no wonder, given the dizzying discounts on offer here. To wit: an eight-by-ten-foot wool chobi rug from India goes for $2,500—the suggested retail price is $9,000. The front of the massive showroom features a selection of broadloom, including berbers and wool-blend sisals from $2.75 per square foot. In back you’ll find a veritable thicket of carpets to satisfy any taste.