Fashion & Beauty Guide › Underwear

Avec Plaisir

Buying a bra here isn’t about spending lots of money. It’s about spending lots of money well. Before you even look at the store’s stock of classy European bras, you’ll be given a fitting by the owner or one of her staff, who go through a year-long apprenticeship in the lost art of lingerie salesmanship. The store carries upscale, comfortable European labels (Marie Jo, Prima Donna, Christies, La Perla, all from $99). For women in need of less support, the Huit collection has bras starting around $89. You’ll also find satin and leather slippers ($120–$179), featherweight hose ($19–$125), and pastel silk-viscose camis ($89–$575).
Hours:
Cumberland, M–W 10–6, Th–F 10–7, Sa 10–6; Danforth, M–W 10–6, Th–F 10–7, Sa 10–6, Su 12:30–5
Location
  • map marker #1
    124 Cumberland St. (at Bellair St.)
  • 416-922-7702

Large map

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