Specializing in 100 per cent natural clothing for newborns to eight-year-olds, EarthChild carries pieces that are not only adorable, but they’re also incredibly soft—only the crème de la crème of cotton is used. With nature as inspiration, designs stay away from trendy graphics and Hollywood glam. Textured shorts, muslin shirts and simple, pretty tunic dresses never hang on the racks for long. The palette tends to natural hues and tones with a splash of colour. Everything in the store, from the clothing and the dolls modelling the outfits to the fixtures and decor, is designed and manufactured in South Africa.