Max Mara The Italian fashion house has long been loved for its infallibly elegant coats: plush and finely tailored, they make winter seem like a cozy snow globe fantasy. The shop’s famous outerwear offerings, in such luxury fabrics as cashmere and alpaca wool, start at $1,200 and top out at $4,000. But the company boasts more than just outerwear: its clothing collections, seemingly designed for a sophisticated Milanese signora, are immaculate. Loose and belted cashmere coats are popular, as are cinched-waist jackets worn over wide trousers. In knitwear, dark colours are offset by touches of techno blue, green and red.