The supermarket is suddenly a fashion destination, thanks to design guru Joe Mimran, founder of Club Monaco and the late Caban. So far, it’s proving to be dangerous—people come in to buy a litre of milk and end up dropping $200 on clothing. And it’s easy to see why—items range from work-appropriate trousers ($29) and turtlenecks ($16) to a down-filled winter jacket for just $49. On-trend finds include skinny jeans ($29), chic ballet flats ($16–$19) and cropped big-button jackets ($39). The line also features activewear and pyjamas, as well as a few conservative items for men, including basic Ts ($7), jeans ($39) and button-downs ($10–$24).