Rejecting anything pretentious or overproduced, East of Eliza owner Reed Russell favours woodsy, natural designs. She takes regular holidays in B.C., where she practises “belly botany” (lying on soft forest floors for a close-up view of plants). Her travels show up in her earthy floral arrangements, which—with their pods, berries and leaves—sometimes look as if they were plucked from a subtropical jungle (bouquets start at $50). A favourite is Peruvian cedar, a soft equatorial evergreen in eye-catching chartreuse. Russell might pair it with boxwood, green hypericum berries and jade roses for a fresh, unaffected look.