During its 15 years in business, Yorkshire Pudding has never bought an ad: word of mouth has been more effective than the biggest billboard. Upscale events, such as showers, garden weddings and fundraisers—usually catered in private homes—are the company’s mainstay. A recent cocktail party saw Canadian snow crab served in phyllo cups with avocado mousse and cilantro on top. Like the neighbourhoods they frequently serve (Forest Hill, Rosedale, Moore Park, Kingsway), Yorkshire Pudding’s menus are refined and classic. Delicate little tea sandwiches (poached salmon and dill, say, or pesto, tomato and mozzarella) are served with homemade scones and petits fours at traditional English tea parties—a favourite theme for wedding showers. Popular at larger dos where mingling is paramount, themed food stations tempt with more casual fare, such as Caribbean jerk chicken, miniature Jamaican patties and plantain chips with mango salsa, oysters, and grilled gourmet sandwiches. No event is too small; they’ll even do an intimate dinner for two, prepared in your home, with a cooking lesson thrown in.