Dan Beaulieu
Business: Snow Biz, Mississauga
In business since: 1997
Extra earnings: About $60,000 more than usual. Turns out salting is where the money’s at.
Spending strategy: “I’m probably going to buy myself a Nissan 350Z. And a cruise for my wife.”

Paolo R. Galloro
Business: Avenue Road Roofing, Dufferin and Eglinton
In business since: 1999
Extra earnings: About 90 per cent up from last winter due to roof-damaging snowfall.
Spending strategy: “I just bought my first house. Now I’m ahead of my payment schedule.”

Steve Martin
Business: Boardsports, north Toronto
In business since: 1973
Extra earnings: Sales were up about 20 per cent, a relief after last year’s lull.
Spending strategy: “I’m taking 10 days off to go snowboarding in Whistler.”

Yannick Folgoas
Business: Pain Perdu, Bathurst and St. Clair
In business since: 2003
Extra earnings: Profits spiked thanks to a super-sweet secret weapon: hot chocolate.
Spending strategy: “I’m saving. Streetcar construction will be a disaster for business this year.”