The Klein Effect
Anti-capitalist crusader Naomi Klein is still raging against the world’s Goliaths. Her latest target: arts slayer Harper and his band of bozos. Which made us wonder, how much world- altering has occurred as a result of her messianic missions? A trip down protest lane with the queen of conscientious objectors By Katy Pederson
2000
The cause: Klein attacks Nike
and other mega-brands in her
anti-branding bible No Logo.
The effect: Nike still rules the
athletic wear universe ($18 billion
in revenues last year), but Klein
gets points for engaging the MTV generation in a topic as boring
as branding.
2004
The cause: The staunch socialist slams neo-liberalism in The Take,
her doc about a gang of Argentinian factory workers struggling to survive their country’s economic meltdown.
The effect: The film is a festival
darling, and (bonus!) 10,000 factory workers become their own bosses.
2007
The cause: Klein goes on CNN to protest the “Bono-ization” of protest.
The effect: Bono’s celeb-soaked (Red) campaign raises over
$110 million to fight AIDS in Africa.
2007
The cause: Klein’s latest doorstop blasts Dubya and all leaders who use crisis situations to advance their evil agendas.
The effect: The Shock Doctrine
lacks No Logo’s pop cultural appeal, readability and, uh, logo.
Comments
Comment on this story
Neither Katy Pederson nor Toronto Life necessarily agree with the comments posted here. Editors will not correct spelling or grammar. Toronto Life reserves the right to edit or delete comments entirely. Read our full policy
Some articles on this site require that you have a Torontolife.com account in order to comment, and this is one of them. If you do not have an account, you can register now.
Follow Toronto Life on Twitter, Facebook and via RSS