Canadians are getting a lot of attention from Londoners during the city’s fall-winter 2010 fashion week. The designers have politicians’ wives in a tizzy, American pop stars are paying personal visits, and the shows are the setting for controversy and catfights. Here, an introduction to three must-know Canucks—all with Toronto connections—who are dazzling Britain.
A frock from Erdem's fall show (Photo via catwalk.com)
Erdem Moralioglu
Shtick: Feminine, frilly, graphic prints (more sophisticated than cutesy) perfect for tea parties and après five.
Toronto connection: Known in the industry by his first name only, the half-Turkish, half-English designer grew up in Montreal but spent time at Ryerson for fashion design. Months later, he dropped out and skipped town to study in London, where he won the Chevening Scholarship from the British Fashion Council and was later nominated for the BFC’s 2009 Collection of the Year award.
Path to success: Erdem stocks the shelves of luxe global retailers including Saks Fifth Avenue, Neiman Marcus, Browns and The Room (at The Bay). He recently received a nod from the wife of Britain’s prime minister, Sarah Brown, when she wore an Erdem dress to give the opening speech for London fashion week.
Celebrity fans: Sarah Brown, Michelle Obama, Thandie Newton, Chloë Sevigny and Toronto-born model Tara Gill.
Web site: erdem.co.uk
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