By Anupa Mistry

(Image: Gluekit; D-Sisive by Melanie Moore; Shad by Christine Lim; Drake by Christian Lapid/CP Images; Airplane Boys by Justin Create)
At 3:46 a.m. on December 12, 2010, a post titled “Introducing The Weeknd” appeared on the blog of Toronto’s most famous rapper, Drake. Two songs—“What You Need” and “The Morning”—revealed a new R&B singer to the world and kick-started a rabid following. The Weeknd’s free nine-song release House of Balloons garnered 200,000 downloads in its first three weeks, and his videos have been watched on YouTube hundreds of thousands of times. It’s been a rapid rise, like that of his mentor, Drake, whose 2010 full-length debut Thank Me Later went platinum in the U.S. just over a month after its release. This is Toronto’s hip-hop moment, and the city’s steadfast identity as safe, stable and middle-class—once the basis of its lack of rap credibility—is the reason.
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