
Salon owner Deborah McGrath says the blow-dry business is recession proof (Photo by Karon Liu)
When a client leaves the salon, the inevitable countdown from having an impeccable do to having a flat, windblown bird’s nest begins. So consider the freshly opened Do My Hair blow-dry bar (the inclusion of the word “dry” is imperative) a pit stop between cuts.
For $32 ($22 for men), women will have their tresses washed and styled in about half and hour—ideal for a post-gym, pre-dinner touch-up or before a stressful job interview.
Unlike at typical hair salons, part of the store’s policy is to encourage walk-ins, rather than keep appointment books, says owner Deborah McGrath, who comes from a corporate consulting background. “A hair appointment is supposed to make life easier, but I find that my entire day has to revolve around that one appointment, which defeats the purpose.”
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