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Paris Fashion Week welcomes Mary-Kate and Ashley Olsen, Princess Charlene of Monaco and a DSquared shop on Rue Saint-Honoré

Dean and Dan Caten (Image: Bruno Cordioli)

It is Paris Fashion Week, and celebrities from near and far have made appearances: Mary-Kate and Ashley Olsen popped by Kanye West’s debut runway show (it was terrible) and Princess Charlene of Monaco braved the crush of paparazzi to catch Akris. While the inevitable street style pileups and society-darling one-upmanships persisted (as is the case at all fashion weeks), Canadian designers Dean and Dan Caten from DSquared opened up their first Paris store on Rue Saint-Honoré, which is also home to Colette and Hermès. The Paris shop is their third opening (they have stores in Milan and Saint-Tropez), but they are planning to expand: “We are trying to individualize each store to the city they are in,” said the boys to Toronto Star fashion editor Derick Chetty. Singer Bryan Adams was another Canadian in attendance who came to support the duo because they are “very good to [him],” and we assume this means they provide him with free clothes and not a couch to sleep on. Melanie C was unable to attend.

Canadians are latest to set up shop on famous Paris street [Toronto Star]

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Jeanne Beker trades N.Y. fashion week for Vancouver 2010, blogs about it

Norway's clownish curling pants (Photo by Kenny Louie)

Jeanne Beker swapped her Fashion Television mic for an Olympic torch in Vancouver—a far cry from her regular rounds backstage and in the front row at international fashion weeks. Beker has been getting her bearings as Olympic fashion reporter while pint-sized blog pundit Tavi Gevinson takes the reins temporarily during Mercedes-Benz Fashion Week in New York, a gig Beker has already underlined as a one-time deal.

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Required Reading

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Luxury goods consumers are selfish, DSquared2 designing opening ceremony costumes, Bloomingdale’s in Dubai

The same-sex marriage tee that Urban Outfitters took off shelves

• Beautiful things happen when fashion and athletics collide, and we’re not talking about Tom Brady and Gisele Bundchen’s baby. Designers Dean and Dan Caten of DSquared2 have designed, in honour of the Olympics, a $350 maple leaf–logo fleece hoodie to be sold at Holt Renfrew. The twins are also designing the costumes for the Olympics opening and closing ceremonies, which means plenty of sexy lumberjacks and brooding hockey players. [WWD]

A study from Harvard Business School says luxury goods consumers are more likely to make inconsiderate, selfish decisions that harm others. The findings are detailed in an HBS paper called “The Devil Wears Prada? Effects of Exposure to Luxury Goods on Cognition and Decision Making.” It seems money can’t buy love or a conscience. [Harvard Business School]

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DSquared2′s Dean and Dan school Ryerson’s fashion students

Dsquared

The Brothers Squared (Photo courtesy of Ryerson University)

While few of Toronto’s fashion students gathered at Ryerson University’s AMC lecture theatres on Friday are likely to achieve the fame DSquared2 designers Dean and Dan Caten have, the twins’ made-in-Canada success story is certainly an inspiration to our budding fashion talents. Interviewed in a lecture hall by Jeanne Beker, the vivacious brothers and their trendy clothing and accessories brand have been much talked-about since receiving the thrust of approval from Madonna, whom they outfitted for the Drowned World Tour in 2001 (and about the last time Madonna wore anything enviable) spoke about the path to fame from Willowdale, Ontario, where they were raised in a family of nine children. The high-end designers have also used pop sexpots Christina Aguilera and Rihanna in their shows.

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