
A box of Lauras is many a grandma's holiday staple
A few days ago, we reported on Laura Secord’s return to Canada. The company is named after the Canadian historic figure who helped Brits and Canadians stave off U.S. invasion during the War of 1812; founded in Canada in 1913, the chocolatier was, ironically, taken over by U.S. investors in 1983. Despite plans by its new owner, the Quebec chocolate company Nutriart Inc., to revitalize the brand, the company is allaying worries that a corporate facelift will undermine Secord’s grandmotherly appeal. “The last thing we will do at Laura Secord is be ashamed of our age,” said Jean Leclerc, the company’s new president. “There will be changes, but they will be gradual.”
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