
Welcome to The Goods’ brand spankin’ new street style segment, where we ditch hackneyed questions like “How would you describe your style?” and infuriatingly meaningless answers like “rockabilly-meets-schoolmarm-meets-zoologist-chic.” Instead, every second Friday, we’ll be deconstructing the stereotypes that have come to characterize a Toronto neighbourhood, shooting subjects in the urban wild to determine whether the prevailing style myths are actually bona fide truths. This week, we look at the women of Rosedale, who have traditionally been viewed as the Dowager Countesses of Toronto—complete with entitled, upturned chins, Whole Foods status totes, “it” handbags, tennis skirts and a variety of Ugg-like footwear (when they just can’t bear to wear their Louboutins). But is the Rosedale woman the status-hungry, label-wearing matron she’s presumed to be? The truth is so much more interesting than that.















