In an era of decline for organized labour, an aggressive hospitality workers’ union is determined to turn menial labour into middle-class employment. To do so, they need to galvanize the recent immigrants who overwhelmingly staff the service industry. First stop, the Royal York By Nicholas Hune-Brown

Battleground: the hotel union has co-opted celebrity guests, such as Martin Sheen, to draw attention to its cause (Photographs: Strikers by Cristal Cruz-Haicken; Street by Jerryb8/dreamstime.com/Getstock. Illustration by James Dawe)
On a warm morning last September, the managers of the Fairmont Royal York Hotel had a PR problem. The Toronto International Film Festival had just begun, and celebrities were trickling into the city. The 1,365-room downtown hotel was booked solid, and the lush Library Bar stocked with the ingredients for $14 TIFF Tinis, but outside on the sidewalk, hundreds of unionized Royal York workers were on strike, angrily accusing the hotel of exploiting them. They pounded on overturned buckets and exchanged call-and-response chants: “What do we want?” “Contract!” “When do we want it?” “Now!” And they marched back and forth across the grand Front Street entrance singing “We want a contract” to the tune of K’naan’s “Wavin’ Flag,” and hoisting red and black banners emblazoned with the logo of UNITE HERE, the aggressive international union that represents 8,000 hospitality workers across the GTA.
Outside the main doors, Martin Sheen stepped onto the pavement and was immediately mobbed by the crowd. He gave a thumbs-up to the strikers and began shaking hands and slapping backs, looking every bit the left-wing political hero he once played on television. The strikers eagerly linked arms with him and marched before the cameras and TV crews that were scrambling to get the best angle. Someone thrust a megaphone into Sheen’s hands, and he gamely improvised a few slogans. “When it gets tough in labour disputes like these, people say that it’s a lost cause,” he said, his voice rising passionately. “Well, I’m here to remind you that lost causes are the only causes worth fighting for!” The logic seemed a little shaky, but the crowd roared its approval anyway. “Stick to it like a stamp!” he shouted with a final wave, before he and his son Emilio Estevez were whisked off in a white Escalade.
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