
We, just like everyone we know, have balked at Joe Fresh for being a grocery store brand at a fashion week—why are people getting excited about $10 crew-neck T-shirts for men and cheap pencil skirts for women? Not to mention that not everything made goes into production, which is problematic when most of the time Joe Mimran is creating plenty of items that his audience wants (cheaply). Last night, Joe Mimran packed his runway with Canadian model powerhouses, including Heather Marks, Liisa Winkler, Kirsten Owen, Alana Zimmer and Yasmine Warsame; even rising-star model Frances Coombe walked in the show (but she’s been working all week and deserves it), proving once again that Joe has the best models (or at the very least the most exciting models). He showed a series of looks that made up a rather cohesive collection, including leathers, neoprene and daisy crochet knits for women, but what we were truly shocked by was the menswear—we’d buy almost all of it, and we’re left wondering: will it ever make it into stores? Our review of the scene, the show and a full gallery of the collection after the jump.
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