A look from Evan Biddell's spring collection (Photo by Jenna Marie Wakani)
Fashion week’s title sponsor, LG, launched its new Chocolate phone yesterday evening, moments before Evan Biddell presented his spring-summer collection, a partnership with the company. “You’ll definitely want to stick around for the show,” an LG rep told a reporter covering the launch. “We have a very strong relationship with Biddell.”
The first model stomped down the runway in a flowing black parachute dress; around her neck was a large crystal-encrusted necklace. Its biggest jewel: an LG Chocolate phone. The mobiles adorned belts, clutches and bracelets. Major points for the LG marketing team.
But enough about the phone. Biddell chucked the traditional notions of spring garb. There were no pastels here. Instead, he presented an army of space warriors, their hair moulded into aerodynamic helmets. There was a silver wrestler’s costume and some extremely wide harem pants paired with more wearable pieces—in particular, the comfy dress-like jersey jumpsuits (check out the photo to see what we mean). This is one militia with a killer uniform.
See all the looks from the collection after the jump.
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